DECLARE CATEGORY LEADERSHIP WITH CATEGORY OWNING DOMAINS
DOMAINS THAT DEFINE A CATEGORY COMMUNICATE
CASE STUDY
BLOOD PRESSURE MONITORS .COM
- View Listing | BloodPressureMonitors.com
- Historically, BloodPressureMonitors.com featured the most popular brands & models.
- Consumers correctly assumed that the storefront was the thought leader in the category, offering the best selection, prices, shipping & customer service.
- Present day domain integration is attractive to manufacturers, white label marketing entities, B2B or B2C healthcare entities, or tech startups desiring to claim category ownership.
FEATURED DOMAIN ASSET
BABY HEALTHCARE .COM
- View Listing | BabyHealthcare.com
- Category | Healthcare- Newborn, Baby, Infant, Toddler
- End User | Social Influencer, Product Reseller/ Manufacturer, Medical Practice, Hospital
- Domain Quality | Exceptionally Targeted, Memorable & Brandable
- Synopsis | Strongly resonates with target group
- Integration | Lead Generation
- Implementation | Social Media, PPC, Lander, Billboard, TV, Radio
- Conceptualize | Domain integration along with firm branding on a digital freeway billboard in a populous metropolitan area
TRANSACTING
PURCHASE PROCESS. AMAZINGLY SIMPLE.
- Domains listed on this site are owned by the seller, not a 3rd party. The domains are registered at GoDaddy.com.
- The purchase & transfer of a domain is a straightforward process. Most transactions are completed within 1 to 5 business days, some within hours.
- Domains can be purchased directly from the seller using Escrow.com (nominal escrow fee split), or thru Atom, Afternic, GoDaddy, or Sedo brokerage services.
- SPECIFIC TO FEE'S, ESCROW.COM IS PREFERRED.
DOMAIN ESCROW
Escrow.com is preferred as the transaction facilitator. The Buyer will need to have a Escrow.com account. Create one here (free), if you don't already have one. Escrow.com makes domain transactions quick, easy, and secure. Abbreviated overview of the escrow process:
- Buyer and Seller Agree to Terms
- The Buyer Pays Escrow.com
- The Seller indicates the Domain Name Transfer Process Has Started
- Domain Registration Transferred by the Registrar (GoDaddy).
- The Seller is Paid by Escrow.com
Escrow costs are split 50/50 between buyer and seller (escrow fee calculator). Standard service escrow fee applies. Additional details at Escrow.com.
DOMAIN TRANSFER
GoDaddy is used as the domain registrar. The Buyer will need to have a GoDaddy account. Create one here (free), if you don't already have one. We will contact you regarding your GoDaddy customer number or ID, including the associated email address, which is needed in order to initiate the transfer. There is no fee to transfer a domain.
FINE DETAILS
Buyers, ensure that your contact information is the same for both Escrow & GoDaddy accounts- name, company, address, email, and phone. Escrow must be funded within 72 hours of acceptance of an offer. Escrow funding period is established from the offer acceptance email date & time stamp. Offers not funded within 72 hours will be considered null and void.
INSIGHTS FOR CMO'S
- In today’s fast-paced business landscape, disruption and innovation are the new normal. Ownership of category-owning domain assets is no longer optional - it is a strategic imperative.
- Domain strategy must now sit at the center of your role in protecting and growing brand equity and market share. Exact-match domains are one-of-a-kind assets that deliver a singular, sustainable competitive advantage that no marketing campaign can replicate.
- If your company does not secure these assets, it is a certainty that a competitor will. The last conversation any CMO wants to have with their CEO is explaining why a competitor owns the digital real estate that perfectly describes your business - while you do not.
- Proactively identifying and securing all relevant category assets is therefore essential.
DOMAIN STRATEGY BENEFITS
- Threat Removal- Prevents competitors from acquiring
- Brand Equity Advantage- Enhances consumer perception and category leadership
- Competitive Advantage- Ownership of a strategic one-of-one digital asset
- Low-Cost Sustainability- Minimal renewal costs for long-term control
- Corporate FLEX- Projects market dominance and leadership
- Market Leadership Positioning- Category-owning declaration
- Credibility Advantage- With consumers and industry peers
- Brand Protection & Augmentation- Safeguards and expands brand’s presence
- SEO- Boosts organic search traffic and visibility
- Capital Raising- Strengthens pitch decks and investor confidence
- Note: strategy benefits are influenced by entity capability & external factors
INTEGRATION
SCOPE OF VISION
Savvy startups can integrate, develop and deploy from day one. For businesses with an existing web presence, a few strategies are noted:
- Quick- Forward the domain to an existing website, social and/or professional media account.
- Reboot- Duplicate an existing website, rebrand and launch.
- Segment- Segment existing content desiring to emphasize and deploy.
- Marketing Initiatives- Landing pages, PPC, social media, TV, radio, billboards, etc.
* Regarding integration, seek the advice of eBusiness professionals for best practices
WHO IS
JON HEWITT
- eBusiness developer established in 1998
- Emphasis on eCommerce & Lead Generation
- Beauty, Healthcare & Hospitality focused
- Deployed on category defining, exact match domain names
- Disruption Synopsis | If claiming category ownership, integration of domain assets defining it is non-negotiable
- Forewarning | If not, the entire effort, including investment, is vulnerable to entities that do
- Evangelist for the single most overlooked, misunderstood, underestimated & valuable business asset- Domain Names
- LinkedIn Profile
POWERED BY
DISRUPTION DOMAINS LLC
Today's businesses demand clear, concise, and compelling messaging. Disruption Domains curates category-owning assets engineered to make that messaging powerfully targeted, memorable, and instantly brandable.